ASHLEY
morales

As a dynamic self-starter with an extensive background in communications, marketing, public and media relations, nonprofit management, and journalism, I bring a unique combination of skills to the table. With my expertise in managing organizations and ability to effectively communicate and promote their missions to the public through various media channels, I have a proven track record of driving positive change and achieving impactful results.

experienced leader

Strong leadership skills and strategic planning abilities enable me to effectively manage complex projects and teams while maintaining a focus on achieving organizational goals. My experience in public relations and journalism has equipped me with a deep understanding of how to navigate media landscapes, build relationships, and effectively communicate messages to diverse audiences. Direct reports tell me my management style is engaged, thoughtful and formative.

2023 - Present

Engagement Director

St. Petersburg Foundation

In my current role, I direct communications for the St. Petersburg Foundation, a nonprofit that builds capacity at the organizational and community level. I also contribute content to the St. Pete Catalyst, an online news platform and sister organization to the foundation.

2021 - 2023

Director

The Helping Project Corp.

After my promotion to Director, I led the nonprofit's operations across a host of programs with varying missions. My responsibilities included strategic planning, accounting and budgets, and program development.

2020 - 2021

Manager

The Helping Project Corp.

After being promoted to Manager, I supervised a team that executed multiple robust programs, including Help Us Gather, We Include and the Black American Engineering Scholarship Award.

2018 - 2020

Community Outreach and Marketing Specialist

Help Us Gather

I left TV in 2018 to pursue a career in the nonprofit sector. This multi-faceted role included event planning and production, WordPress website creation, multi-platform marketing, volunteer coordination, donor relations, and community outreach in the disability community.

2017 - 2018

TV News Anchor and Reporter

WTXL ABC 27

As the Weekend Anchor at ABC 27, I managed a team of producers and reporters to ensure multiple newscasts were balanced, accurate and engaging. In addition to anchoring newscasts, I pitched, shot, wrote, edited and presented stories for multiple formats, including TV, website and social media. See some of those stories here.

2015 - 2017

TV News Anchor and Reporter

WHBF CBS 4

After being promoted to the Weekend Anchor at CBS 4, I planned news coverage and managed a team of reporters and directors. I also produced nightly newscasts, created graphics and posted original content to web and social media.

2014 - 2015

TV News Reporter

WHBF CBS 4

I pitched, shot, wrote, edited and presented stories for multiple formats, including TV, website and social media. I also attended an intensive investigative journalism course and participated in voice coaching lessons.

2014 - 2015

Social Media Director

Boettcher Communications

While working as a reporter, I also contracted as Boettcher Communications' Social Media Director. I loved helping small businesses develop their social media strategy, create content and successfully build their brand.

2013 - 2014

TV News Photographer and Editor

WFRV CBS 5

After graduating college, I cut my teeth in TV journalism as a photographer/videographer and editor at the CBS affiliate in Green Bay, Wisconsin.

2008 - 2010

Public Relations Coordinator

University of Wisconsin-Green Bay

My PR experience began while I was still in college, when I was hired as a Public Relations Coordinator at UWGB. I helped create some of the college's first social media accounts, planned and promoted events, created physical and digital MCM materials and helped develop and executive internal and external marketing strategies.